Friday, July 17, 2009

Tata Nano

This is a small step for Tata, but a big step for automobile industry! And a proud moment for the customer, and his folks. For Mr Ratan Tata it must be a dream come true. It is his dream that will enable the thousands of middle class commuters move up from a two wheeler/public transport to own a car. Few years back, at a town in MP (Neemuch), when my family ran into my customer who had just availed car-finance told my wife: 'hum jaise be-caar ko inhonhe car-wala banadiya'!
The world is watching... the next, important step is, how the car will actually perform on the road ( and not under ideal test conditions!) That is more critical from the automobile industry point of view, more so with the current slump in auto industry.Last but not the least, Tatas must a find way to tackle the environment concerns. One simple way is to sensitise every customer/dealer staff involved. Tata should convert Nano campaign into a GO GREEN campaign and work on it. Tatas have the credibility to take such a stand and execute. Best wishes to the Team-Tata...

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