While I am a great fan of Messi and his coach, Maradona, did not quite like him featuring in KFC ad. Nothing personally against KFC. But, being a converted veggie, not in favour either :)
Another ad featured seemingly no great player - but still McDonald was riding on the popularity of the game. To feature a kid, their target audience, was good marketing decision. But not healthy.
The pepsi ad featuring, Messi, Kaka, et al, is beautiful (Pepsi Ad| Oh Africa - Akon ). But afterall a Pepsi-ad.
My thought: the sporting greats should be more selective in accepting endorsements ? Something more healthy, more wholesome and Local-Organic...Pls GO GREEN!
An entire generation, across the world, is growing up on Pepsi/Mc/KFC et al. Add to that, less physically active. Not a bright prospect :(