Thursday, October 25, 2007


I am surprised to see the new AXE TVC appearing in prominent channels such as NDTV. I appreciate it is their ( the company behind the brand) prerogative to decide the marketing idea. As a student of marketing, I feel it is a good idea, brilliantly executed... But, they need to be more selective in the selection of media vehicles. Defintely, we expect the TV channels to be more responsible

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