McDonalds in China
Ø Has focused on the traditional menu
Ø Offer Corn Cup with Happy Meals
Ø Condiments, different, reflecting local spices
Ø Focussed on traditional menu, emphasizing on beef, as beef is a luxury to many in china, and suggest success and virility !!!
A city in USA is planning to ban setting up new fast food joint.
World has tried to reduce the number of smokers through persuasion, but failed miserably.
Mac went ahead with aggressive promos, trying to get more customers and increasing consumption from existing customers :)
It is our choice - to eat or not to eat, junk food !